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长城汽车营收破千亿但净利腰斩！魏建军开始“曲线救国”_我的网站

一 |     8月26日消息，近日，长城汽车发布2026年半年报：上半年营收首次突破千亿元，但归母净利润近乎腰斩；海外销量实现反超国内，出海成为核心增长引擎。    财报显示，长城上半年累计销售新车57.58万辆，同比增长1.22%；营收1021.01亿元，同比上涨10.58%。     其中，整车销售收入达到888.16亿元，同比增长11.37%，占总营收的87%；其余132.86亿元主要来自零部件及其他业务。    用整车销售收入和销量简单估算，长城上半年的单车收入大约是15.4万元，较去年同期提升了近10%，公司综合毛利率18.37%，与去年同期18.38%基本持平。    然而归母净利润24.65亿元，同比大幅下滑61.11%，扣非净利润同样下降55.04%，呈现明显的增收不增利局面。    The trailer of Mohanlal’s upcoming film Vrusshabha has finally been unveiled, offering audiences their first substantial look at one of the actor’s most ambitious projects in recent years. Directed by Nanda Kishore, the film promises a sweeping cinematic experience that blends action, mythology, and intense emotional drama, positioning itself as a major festive release later this year.Unveiled amid considerable anticipation, the trailer sets the tone for a story that spans timelines and identities. Mohanlal appears in a commanding central role, portraying a man haunted by visions that seem to belong to another life. As the visuals unfold, it becomes clear that Vrusshabha is rooted in the idea of legacy, where the past refuses to remain buried and continues to shape the present in unsettling ways.Lavish visuals, carefully staged action sequences, and an undercurrent of emotional conflict dominate the trailer, signalling a film that aims to balance scale with substance.A story that moves between past and presentThe trailer opens in the present day, with Mohanlal’s character introduced as a powerful and composed individual whose calm exterior conceals inner turmoil. Disturbing visions of war, betrayal, and bloodshed begin to intrude into his life, gradually revealing connections to a previous incarnation. These glimpses lead to the revelation of a warrior king named Vijayendra Vrusshabha, a figure defined by strength, pride, and unfinished battles.What stands out is the film’s emotional anchor. At its core, Vrusshabha appears to be as much about family as it is about destiny. The trailer places significant emphasis on the father-son bond, presenting moments of protection, loyalty, and sacrifice. These scenes lend emotional weight to the spectacle, suggesting that the film’s conflicts are deeply personal rather than purely mythic.                                         The visual language alternates between grandeur and intimacy, moving from large-scale battle imagery to quieter confrontations that explore identity and duty. The approach hints at a narrative that is driven by character as much as by action.A festive release with ambitious scopeVrusshabha has been mounted as a multi-language project aimed at reaching audiences beyond Mohanlal’s traditional home market. Shot simultaneously in Malayalam and Telugu, with versions planned in other Indian languages, the film marks another step in the actor’s expanding pan-Indian presence.The supporting cast includes Ragini Dwivedi, Samarjit Lankesh, and Nayan Sarika in prominent roles, each adding layers to the expansive world hinted at in the trailer. The technical finesse on display, from production design to visual effects, reflects a clear intent to deliver a theatrical spectacle designed for the big screen.                                                                 View this post on Instagram          A post shared by Mohanlal (@mohanlal)               Scheduled for a Christmas release, Vrusshabha enters a competitive festive window, but the confidence of the makers is evident in the scale of the project and the timing of the trailer launch. Industry observers believe the film could appeal to both mass audiences drawn to action and viewers interested in emotionally driven storytelling.As the trailer circulates widely, Vrusshabha has already sparked discussion for its themes of reincarnation, vengeance, and inheritance. With Mohanlal at the centre, the film positions itself as a story about power that transcends time and the cost of unfinished battles carried across generations.          Also Read: Mohanlal’s Vrusshabha Teaser Unveiled, Diwali Release Locked。     利润之所以大幅下滑，财报官方解释为海外税收补贴收益收回延期叠加汇率波动，财务费用受汇兑影响出现大幅变化，去年同期存在大额汇兑收益，本期转为损失，对利润形成明显压制。    销量结构发生历史性转变：上半年国内销量28.67万辆，同比下滑22.53%；海外销量28.90万辆，同比大涨 5.46%，海外销量首次超过国内市场，填补国内下滑缺口，贡献约55%的营业收入，哈弗、坦克两大主力品牌海外均实现高速增长。     国内存量市场智能化竞争白热化，高阶智驾成为购车重要考量；而海外市场，长城的SUV、越野、混动产品优势可以充分释放。不过出海是一把双刃剑，海外渠道建设、本地建厂也带来汇率敞口与持续资本开支。    值得注意的是，公司经营现金流净额104.36亿元，远超净利润，期末现金及现金等价物 275.88 亿元，现金流保持稳健。              

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